Talk About Aggressive

But it gets better. To attract current iPod users Microsoft is going to let you download for free any songs you’ve already bought from the iTunes Music Store. They’ll actually scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it’ll be worth it to acquire converts to their new player.

Link

With 1-billion+ iTunes tracks out there, MS is willing to burn a lot of money to try and gain market share. Ouch.

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One Response to “Talk About Aggressive”

  1. Eric Hancock Says:

    Or they could just build a better MP3 player. But I guess burning through a billion dollars will work, too.

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