Talk About Aggressive
But it gets better. To attract current iPod users Microsoft is going to let you download for free any songs you’ve already bought from the iTunes Music Store. They’ll actually scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it’ll be worth it to acquire converts to their new player.
With 1-billion+ iTunes tracks out there, MS is willing to burn a lot of money to try and gain market share. Ouch.

July 7th, 2006 at 3:30 pm
Or they could just build a better MP3 player. But I guess burning through a billion dollars will work, too.